We all have heard how cost efficient email marketing is and how easy it is to do. Email marketing helps businesses of all types see instant sales and results from your customers and prospects, but more importantly, it builds and maintains long-lasting, loyal relationships – which are the very core of successful businesses.
If you’re already involved in marketing via email, fantastic! This how to advice, will provide useful tips, tricks and ideas to improve the results linked to your email campaigns.
For those of you who have not started into the email marketing space, the time to start is right now! You will learn how to do it effectively and efficiently. The right way with the right bulk emailing tools.
The right way is sending compelling, well designed emails to your customers and prospects. We’ll provide you with the details on exactly how below.
The right tools are automated and easy enough for anyone to use. We offer a suite of email marketing tools that make preparing an email list, creating an email message, sending a campaign and tracking your results EASY.
There are 9 steps to successful email marketing…
Get started today, Contact Us for assistance.
Step #1 – Define the purpose of your e-mail campaign
Although this step may seem quite obvious, you would be surprised at the number of bulk email campaigns that are carried out without a clear goal or purpose.
This predicament is especially prevalent within online newsletters. Many of them do not provide their readers with useful or valuable information.
To start your e-mail campaign on the right foot, be certain you define a clear goal or purpose.
Step #2 – Develop & prepare your email list
Building your own email list of current customers, previous customers and prospects is the preferred way to begin building an effective e-mail marketing list.
To acquire email addresses from your customers:
Utilize your website, storefront, front desk and every single phone call as an opportunity to obtain permission to email your customers and prospects. Entice your current and prospective customers to give you permission to send them email by let’s say “Providing a basic clipboard on your front counter or submit form on your website, that states “Sign up here to receive coupons and discounts by email!” or “Register here to get our free email Newsletter!”
If you do not have a substantial email list and want to get started quickly, purchasing targeted permission based opt-in email data based on the demographics of your choice is also a viable option. Get more details on our targeted email lists.
Step #3 – Develop your message
Developing your email message and setting up a reasonable broadcasting schedule is very important: How frequent and how constant should your messages be sent to your customers and prospects? There is a delicate balance between over doing it and not reaching out enough in order to build and maintain long-lasting relationships. Using a variety of content and sending it at different time intervals is acceptable to most people who are a part of your email list. Try to avoid sending too many promotional related emails. You want a good mix of editorial and promotional messages to help you build long-lasting relationships with your customers and or potential customers.
To help you decide on the mix, determine what you think will help build your relationship with your customers and prospects.
- What type of material or information would my customers/prospects appreciate from me?
- What would they be most likely read and respond to?
- Would they want informative news-similar to editorial content?
- What would help establish & build my relationship with them?
- Do they want jokes or entertaining emails?
- Do they need to be notified of contract expirations and policy renewals?
- What about updates or product recall information?
- Would they be interested in price updates or notifications of promotional offers?
Maybe a combination of some of these types of communication would be appropriate for your business. Bottom line; make a focused effort to send emails referencing different topics spread across a variety of time intervals.
STEP # 4 – Writing you email message copy
The text body of your email is critical. Make sure your message gets right to the point with compelling content, exciting news or special offers. Be certain to include a sense of urgency with any promotional material. Place the most important portions of your message in the first paragraph. Then break down the body into bullets or small paragraphs to make it easy to read. Many people scan through the content when reading an email. Make sure you bold important subtitles and phrases to capture your readers’ attention.
Well laid out content will help convert an opened email into a click to your web site or a phone call to your business.
Use the Email Marketer’s
Scan your email message through our proprietary
SPAM CHECKER tool to insure your messages get through the Spam Filters.
According to email marketing experts, approximately 30-60% of all email is getting caught and filtered as “SPAM” BEFORE it reaches your customers or prospects email inbox. Don’t waste time, money and energy broadcasting emails that are potentially never seen.
We created a FREE Spam Checker tool for email marketers to circumvent the Spam Filters and help you get your email messages delivered directly to your recipients’ email box. Access our Free Spam Checker Tool to scan you message content for any troubled areas!
Step #5 – Develop an interesting subject line
First impressions count! Make sure you capture the recipients’ attention with a short and captivating subject line. Today, people are very busy and have very little time to read and review their emails. If you want to increase the likelihood of your email to be read, the subject line must capture the attention of your subscribers’ right when they open their inbox. Once you attract their attention, you will increase the chance of your email being read. Studies have shown a well laid out subject line can generate open rates 10-20 times greater as compared to subject lines that are not.
Step #6 – Provide an unsubscribe link
In e-mail marketing, you should never ever hold anyone hostage. If you are anything like me, you’d rather settle for happy unsubscribers than angry subscribers, right?
So, provide your readers with an easy and convenient method to unsubscribe.
They’ll sleep more soundly at night and so will you.
Step # 7 – Broadcast your email messages.
You have 2 options:
- Send out the campaign yourself
- Have a 3rd party manage and send your campaign for you.
If you choose to send out the campaign yourself, executing email campaigns using our email broadcast software is easy. Open the software, import your message, type in your subject line and click send! It’s that easy! Transmit small or large quantities of email messages at high speeds with a few clicks. All software includes free technical support by phone, email, or chat through our web site.
Not into “doing it yourself”? Some individuals prefer to have a 3rd party manage their bulk email campaigns; we offer bulk email advertising services at competitive prices.
Step #8 – Track e-mail links
This is an often over-looked step. Tracking your e-mail links will allow you to gain valuable insight and uncover what works and what doesn’t. Tracking is available to all of our Reliant Email bulk email software subscribers. It is also included in every email advertising service we provide to our customers.
Use tracking information to refine your future e-mail marketing campaigns. These details are extremely helpful in fine tuning your follow up campaigns. Track what subject lines generated the most opens during your broadcasts. Analyze which messages produced the most click throughs to your web site or phone calls to your business.
Step #9 – Refine and Repeat
What did you learn from your first round of email campaigns? Here are some questions you can ask yourself:
- What worked and what did not?
- Did you achieve the desired results defined in Step #1?
- What can I do to improve my response and conversions for my next campaign?
Remember to continue to refine your approach and learn from your experiences and your customers. Repeat these 9 easy steps as needed to continue to build a successful email marketing program that keeps your customers and prospects coming back to you again and again.