It is a proven fact that when done properly, bulk email marketing can be a key component to your company’s success. On the other hand, if not executed correctly, this form of e-marketing could be detrimental to your business.

Because of “Spam” related issues throughout the Internet, it is not easy to get an email noticed, let alone opened these days. Think about the people with several dozen emails to scroll through within their inbox. What will make your email stand out from the rest? Your subject line alone must be catchy enough to grab your readers’ attention. At the same time, you should try to avoid any words or phrases indicative of a commercial email that may be interpreted as “spam” by spam filters.

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Many people run an email marketing campaign in hopes of selling product and generating income. Many business people struggle when attempting to develop these subject lines. In order to maximize the effect of an email marketing campaign, it is important to understand the dynamics of an effective subject line. A powerful subject can have a dramatic influence response rates. Email marketers should spend the time necessary to create an enticing subject line for their campaign. In the recent survey, 35% of email users stated that the subject line is the main determining factor in opening an email. This certainly makes sense. Other than the ‘from’ portion of the email, the ‘subject’ line is the only other element that is visible from an email inbox.

Here are 5 reasons why the subject line is a crucial component to the success of an email campaign:

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